About Us

This is where the work on 'Formula of Algorithm' was started - later to become 'Software Understanding Machine®' (SUM).

Benjamin Shapiro (left)unnamed[2]

High Naval Cadet Engineering Military Academy.

(St. Petersburg, Russia) 

This is when the work on the SUM Analytical Engine started which took much longer to build than fixing the engine of this first car for Roman.

Roman Shapiro (left) & Benjamin Shapiro (right)unnamed[1]

Like some of other great companies, we also started in a garage.

(United States)


Benjamin Shapiro

Founder, President, CEO


Benjamin Shapiro received his education from the High Naval Cadet Engineering College (LVVMIU) and Electro Technical University (LETI), both in St. Petersburg, Russia.

Benjamin’s experience in the field accounts for approximately 27 years as a computer software programmer, programming consultant, and a founder of Thinking Software, Inc. Ben is the author of five US patents and a number of International patents. He is a founder of the Software Understanding Machine® (SUM) technology which will soon have a life of its own with perpetually increasing, never exhausted potential.

Benjamin is a member of Advisory Board, Lifeboat Foundation (https://lifeboat.com/ex/bios.benjamin.shapiro)


 Roman Shapiro

Founder, CTO


Roman Shapiro received his engineering degree from the State University of Aerospace Instrumentation (LIAP), St. Petersburg, Russia and the North-West State Technical University (NWTU) St. Petersburg, Russia.

Roman has 20 years of experience in the computing field, which includes his experience as a software programmer, VP of Product Engineering, and then CTO at Thinking Software, Inc.

Roman was responsible for the most technologically advanced functional implementations of Software Understanding Machine® (SUM) and Race Catcher.


Peter Norvig

Advisory Board


Peter Norvig is a Director of Research at Google Inc. Previously he was head of Google's core search algorithms group, and of NASA Ames's Computational Sciences Division, making him NASA's senior computer scientist. He received the NASA Exceptional Achievement Award in 2001.

He has taught at the University of Southern California and the University of California at Berkeley, from which he received a Ph.D. in 1986 and the distinguished alumni award in 2006. He was co-teacher of an Artifical Intelligence class that signed up 160,000 students, helping to kick off the current round of massive open online classes.

His publications include the books Artificial Intelligence: A Modern Approach (the leading textbook in the field), Paradigms of AI Programming: Case Studies in Common LispVerbmobil: A Translation System for Face-to-Face Dialog, and Intelligent Help Systems for UNIX. He is also the author of the Gettysburg Powerpoint Presentation and the world's longest palindromic sentence.

He is a fellow of the AAAIACMCalifornia Academy of Science and American Academy of Arts & Sciences.

One of Peter’s quotes (about Google’s mission):
  “All of humanity is working for us. We just have to decipher it.”


Richard Soley

Advisory Board


Dr. Richard Mark Soley is Chairman and Chief Executive Officer of OMG ® http://www.omg.org and Executive Director of Industrial Internet Consortium https://www.iiconsortium.org  Dr. Soley also serves on numerous industrial, technical and academic conference program committees, and speaks all over the world on issues relevant to standards, the adoption of new technology and creating successful companies.  He was involved in the creation of both the Eclipse Foundation and Open Health Tools.  Dr. Soley has consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system.

A native of Baltimore, Maryland, U.S.A., Dr. Soley holds bachelor’s, master’s and doctoral degrees in Computer Science and Engineering from the Massachusetts Institute of Technology.

As Chairman and CEO of OMG, Dr. Soley is responsible for the vision and direction of the world’s largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading the development of OMG’s world-leading standardization process and the original CORBA® specification. In 1996, he led the effort to move into vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified Modeling Language TM (UML®) and later the Model Driven Architecture® (MDA®). He also led the effort to establish the SOA Consortium in January 2007, leading to the launch of the Business Ecology Initiative (BEI) in 2009. Dr. Soley is the Executive Director of the Cloud Standards Customer Council, helping end-users transition to cloud computing.

John-Christopher (JC) Spender

Advisory Board



Degrees: BA & MA; Engineering, Oxford University, UK PhD; Corporate Strategy, Manchester Business School, UK. EkD;

Honoris Causa, Lund University, Sweden

Current Research Interests: Theory of the Firm, Ethics of the Firm, Strategy, Transaction Cost Economics, RBV, Human Capital, Heterodox and Pluralist Economics, Industry Recipes, Knowledge Management, Entrepreneurship, Managerial Rhetoric, Philosophy and History of Technology, History of Management Thought, History of Business Schools and Management Education. Current Teaching (u/g, MBA, & PhD): Strategy, Knowledge Management, Organization Theory

Prizes: 2014 - Oeconomiæ Doctorem (honoris causa) Lund University, Sweden 2007 - Fulbright Scholar, Visiting Professor in the Management of Knowledge-Based Enterprises (2007-2008), Queen's University School of Business, Kingston ONT, Canada 2006 – jointly with Robert M. Grant, The Dan and Marylou Schendel Best Strategic Management Journal Paper Prize, Strategic Management Society 1995 - US Department of Education 3 year CIBER grant 1980 - A. T. Kearney Prize for PhD Research Excellence, Academy of Management 25 Jul-18 - JCS CV Page 3 of 15 Past Business Positions: Director and VP Strategy, Enigma Logic, Concord CA (1985-1988) – computer security startup (now part of Intel) Slater-Walker Securities, Executive, London (1970-1971) – industrial (merchant) bankers IBM (UK) Large Account Manager, London (1965-1970) Rolls-Royce & Associates, Nuclear Fuel Production Manager and Nuclear Reactor Designer, Derby UK (1960-1965)